First-hand Flower Waste Experience
When Karin and her husband planned to use fresh-cut flowers for their wedding, taking care of these flowers post-event did not cross their minds. At the end of their Big Day, they realised these blooms were still fresh and beautiful, but the couple and guests could not carry all of them home. They ended up leaving them at the venue and wondered what happened to the florals afterwards.
Since then when Karin attended private and corporate events, looking at the beautiful floral arrangements get her thinking again and again. Given the huge amount of fresh flowers being used in the Event industry, not every stem continues to serve until the end. Sadly, most are sent to landfills.
After many conversations with like-minded people who also appreciate these event flowers, Florapeutic was born to rescue and repurpose these blooms to soothe many souls.
Karin started Florapeutic because she loves flowers as they are beautiful and therapeutic. They have the power to touch our souls and put smiles on our faces. Her passion for flowers led her to learn about floristry. She soon realised that a lot of wastes are produced in the industry and decided to play a part in minimising the impact.
Our vision is to change the way Australians values and consume fresh flowers by prolonging the life of the saved flowers. We help these blooms find their way to the next home where their beauty will contiue to be appreciated. We value that bringing joy to the community, being mindful to ourselves and surroundings, and advocating sustainable beauty are important.
Starting the journey in Sydney, our mission is to reduce waste and improve the mental health of the communities. We rescue fresh flowers used in events and repurpose them into sustainable flower gifts to soothe many individuals.
Through this initiative which aligns with Sustainable Development Goals 3 (Good Health & Well-being) and 12 (Responsible Consumption & Production), we aim to increase the awareness of the issues associated with wastes and mental health, as well as the involvement of the communities. Our products and services help to reduce floristry wastes going to landfills and to be socially responsible, by prolonging the consumable timeframe of the stems.
The Person Behind The Idea
Karin turned herself from a corporate marketer to a social entrepreneur. After 13 years working in large corporations, the Sydney mum decided to pursue her dream of having her venture and making a difference so the world becomes a better place to live. She also wants to be her child's role model showing that we all can live our dreams, big or small.
What to expect
For event hosts, taking care of the flowers is certainly not the priority when you are enjoying the precious moments with your guests. Thus, we step in to look after the blooms.
To ensure the process is seamless and uninterrupted to your day, communication is the key. We communicate with the event hosts, venues and florists at least a few weeks to months prior to the event. On the day, we work closely with your venue and florist to pack down your floral arrangements once your celebration concludes.
If you are considering using our services, we encourage you to include us as part of your planning.
Book a FREE 30-min consultation and we will give you a call to answer your questions, discuss the requirements for your event and your vision for the artwork.
Thank you for being kind to our planet, others and yourself!
- Silver winner of the 2021 Roar Awards - Solopreneur of the Year
- Silver winner of the 2021 Roar Awards - Best Eco/Sustainable Business
- Silver winner of the 2021 NSW/ACT AusMumpreneur People's Choice - Making a Difference (Local Community) Award
- Finalist of the 2021 Parramatta Local Business Awards - Outstanding New Business.
- Karin was invited to speak at the Annual Youth Forum organised by the City of Parramatta Council, sharing her journey with local high school students who learnt about social entrepreneurship from Young Change Agents.
- Certified Australian Owned Business
- Florapeutic was selected as one of the five projects supported by the City of Parramatta's Social Investment Program (Parramatch 2020), and successfully raised funds to support our campaign Mindful Break.